Bitrix24 & E-Commerce

Introduction

E-commerce is no longer just about having a store online—it’s about creating an integrated business ecosystem where sales, marketing, customer service, and operations work together seamlessly. In this webinar, we explored how Bitrix24 provides not only the tools to build an online store, but also the workflows, automations, and CRM integration to run your business end-to-end in one place.

Whether you’re selling products, offering services, or managing a hybrid business model, Bitrix24 turns your store into a complete digital workspace where every order connects to tasks, inventory, and customer engagement.

Key Takeaways

1. Bitrix24 is more than an e-commerce platform

Unlike stand-alone store builders, Bitrix24 is a workspace. It combines CRM, communication, project management, and automation with your online store—so your sales don’t live in isolation. Every order becomes part of your wider business processes.

2. Build websites and online stores with ease

Bitrix24’s drag-and-drop site builder makes creating stores as simple as building a PowerPoint slide. With ready-made templates, integration with AI CoPilot for auto-generated text and images, and mobile-friendly designs, your store can be live in hours, not weeks.

3. Centralized product catalog and inventory management

Products and services are stored in a unified product catalog inside Bitrix24. This links directly to your store and CRM, ensuring:

• Real-time inventory updates (out-of-stock products are automatically hidden).

• Organized product categories and attributes.

• The ability to sell both tangible goods and services without technical hassle.

4. Seamless order processing and payments

Orders can come directly through the online store or manually via CRM (e.g., a WhatsApp lead). Either way, Bitrix24 supports:

• Payment integrations (Stripe, PayPal, cash on delivery, etc.).

• Automated invoicing and order confirmations.

• Tasks for team members to handle fulfillment or customer follow-up.

5. Automation that connects everything

The biggest advantage of using Bitrix24 is automation. For example:

• When an order is placed, automatically create a task for the warehouse team.

• Trigger a workflow to reorder from suppliers when stock reaches a minimum level.

• Send personalized follow-up emails or WhatsApp messages after a purchase.

This ensures nothing falls through the cracks and every customer gets timely attention.

Conclusion

Bitrix24 redefines how e-commerce works by embedding your online store within a complete business workspace. Instead of juggling separate systems for website, CRM, tasks, and payments, everything runs in one place. This means better customer experiences, lower operational costs, and more opportunities for growth.

If you’re ready to take your online store beyond “just selling” and transform it into a fully integrated business engine, Bitrix24 is your go-to solution.

Register here for upcoming webinars to explore more ways Bitrix24 can streamline your business.